Plantar fascia is a thick band of tissue that runs on the bottom of your foot.  Plantar fasciitis is the most common cause of heel pain.  Pain is often worse in the morning due to tendons and ligaments that are shortened overnight.  Here is how we suggest you start you day: increase circulation locally by simply massaging under your feet for a couple of minutes.  Do not stretch your foot as this could cause further injury.  Then put comfortable shoes on that support your arch.  Now you are ready to start your day on the right foot!